The Art of Love – Loveparade brings electrifying beats to Duisburg

Last Updated on Wednesday, 23 June 2010 18:09 Written by Administrator Wednesday, 23 June 2010 16:46

Duisburg, 17 June 2010. The Loveparade transforms Duisburg into the capital city of electronic beats: Elite international DJs take to the turntables on 24 July, including the worldfamous Tiesto and David Guetta. The biggest party in the world gets started at 2 pm when the loudspeakers on the 16 floats flood the Duisburg Güterbanhof with the beats and bass of the new anthem "The Art of Love".

Named as always after the Loveparade's annual motto, the anthem has been written for the first time by DJ and music producer Anthony Rother. In future the anthem will be composed by a different DJ each year. The makers of the Loveparade will thus be giving numerous very popular DJs the chance to make their very own sylistic impression on the event

DJs on two stages
The closing rally begins at 5 pm and ends at midnight. The stage is located in front of the buildings of the former freight depot close to the city's main railway station. The industrial charm of this backdrop matches perfectly to the musical culture of the Loveparade; the stage design and light projections will cause the stage and the buildings to appear as one. A highlight is an appearance by Elektro Orchestral, where classical music and electro meet for the first time at the Loveparade: DJ Guido Schneider plays live while accompanied by the Berlin Revue Orchestra from the Berlin Admiralspalast as conducted by Mark Scheibe. The line-up on the Main Stage includes, among others; Tiesto, David Guetta, Booka Shade, Anthony Rother, Westbam, Fedde Le Grand and Tiefschwarz. New is a second stage-the Love Stage-where DJs including Moguai, Moonbootica and Felix Kröcher will take place at their turntables from 3 pm until midnight. It will be located at the south end of the grounds and is embedded into an LED wall of 50 square-metres in size.

Floats from six countries
Over ten hours long, the floats will circle the buildings of the freight terminal. Once the closing rally begins at 5 pm by the main stage, trucks approaching the stage area will take up the sound signal from the main stage. As soon as they move away again, the floats resume with their own music. The floats come from the following countries: Brazil, Russia, the Netherlands, Spain, Australia, and Germany. This year there are no limits on the creative design of the floats-there are no bridges (height restrictions) or road signs to get in the way.

Loveparade goes Internet
For the first time Germany's star moderator Oliver Pocher will be presenting a broadcast assisted by his partner Sandy Meyer-Wölden. The couple will be reporting live from the Loveparade. McFit and BILD.de present the approximately 3-hour long live stream that can be viewed on www.bild.de. Electronic music fans can follow the musical happening in full on www.loveparade.com: Thanks to the partnership with live-stream platform UStream.tv, known among other things for its Obama election campaign, the Loveparade will be broadcast on the Internet for the first time in HDTV. This technology turns the viewer into a director: From more than 30 cameras, viewers can each assemble their own programme with the scenes of their choice-a worldwide first in this form. On TV, the WDR will be transmitting about six hours live from the Loveparade, from 1:40 pm to 5:50 pm and from 10:45 pm to 0:20 am. Radio station 1Live will be reporting from Duisburg throughout the day. The closing rally will be transmitted from 6 pm until midnight, and the broadcaster sunshinelive will be on air from 5 pm until midnight.

The official Loveparade anthem "The Art of Love" is due for release on 9 July, and the
Loveparade compilation on 16 July. Journalists can apply for accreditation for the
Loveparade from 10 am on 21 June, 2010 under www.loveparade.com

The Loveparade is a project of the European Capital of Culture RUHR.2010.

This year the fitness studio McFit is once again the main sponsor of the Loveparade,
providing financial backing of about EUR 3 million.

About the Loveparade
From its days as an alternative Techno-parade with 150 ravers, it took just a few years for the Loveparade to develop into one of world's biggest parties with up to 1.6 million visitors. The parade presents the many facets of electronic music and is considered to be the cradle of Germany's Techno and House scene. The Ruhr metropolitan area Loveparade 2007-2011 takes place in Essen (2007), Dortmund (2008), Bochum (2009, cancelled), Duisburg (2010) and Gelsenkirchen (2011).